Matra, electric bikes for sport and elegance
Anniversary
1947
Style
Technology | Sport | Performance
Energy
First launched in 1945, the Matra brand was part of France’s post-war industrial revival. It has always been associated with innovation and high technology. These values, present in all the company’s sectors of activity, have taken on their full meaning in the automotive sector and today form the basis of its development.
Innovation and technology
For more than 40 years, Matra has built its reputation on a bold strategy: a constant search for intelligent solutions based on innovation and technology. Matra’s history has been marked by both sporting and technological challenges. It’s a commitment that has been felt throughout the brand’s adventures, models, innovations and projects.
The Matra brand
Matra’s history began in 1945 in the arms industry, which is why the brand stands for Mechanical – Aviation – Traction. The Matra-Automobile saga began in 1964, with the creation of Matra Sport and the development and production of mass-produced vehicles. At the time, the brand was renowned for its sporting achievements: 3 consecutive victories in the 24 Hours of Le Mans, double Formula 1 Drivers’ and Constructors’ World Champion with Jackie Stewart and the Matra Ford MS80, three-time European F2 champion with Jacky Ickx. Building on its technological achievements and significant contribution to the automotive industry and its history, Matra has been implementing an ambitious strategy of technological innovation in the light electric vehicle sector since 2004.
Developement of electric bicycles
Throughout its ranges, the French brand has focused on the performance of its dynamic, sleek electric bikes, and has been a benchmark in the field for many years. French leader in electric bikes , with 28,000 bikes sold in 2019, Matra is committed to developing mobility solutions that combine pleasure, performance and efficiency.
The brand’s four ranges i-Flow (urban), i-Step (trekking), i-Force (mountain bike) and i-Speed (road), are designed and assembled in France, at the Rebirth Group’s brand new industrial site in Saint-Lô. These state-of-the-art bikes are assembled by men and women whose expertise and attention to detail guarantee an exceptional level of quality. Matra owns a number of technologies, which gives it independence and autonomy in its orientations and choices. The brand has the in-house skills to enrich its approaches, benefit from the latest innovations and accelerate the market roll-out of new vehicles, equipment and accessories dedicated to mobility.
Matra partners with a number of top sportsmen and women
Always faithful to its sporting history, Matra is associated with many top sportsmen and women who share the brand’s values of hard work, ambition and performance. The brand signed one of its first partnerships with François Pervis a French cyclist and six-time world track champion.It was also represented by Nicolas Fleury, world champion pro rider with the French team.
